What Rocket Mortgage’s Entry Into Canada Means For Brokers And Mortgage Shoppers

Rocket Mortgage, the US-based mortgage lender, announced that it will enter the Canadian market on August 8, 2022, by rebranding Windsor-based Edison Financial. The company aims to increase the visibility of the mortgage experience for its clients and improve its speed of service delivery. Rocket Mortgage plans to hire hundreds of people in the coming year, specifically mortgage agents, as well as sales technology and operations staff. The company's goal is to become a lender that delivers conditional approvals in under 24 hours, on average, and the closing rate will be faster depending on the nature of the transactions. The company is ambitious about revolutionizing the mortgage industry and investing in its people and business to create the type of leaders that will allow its organization to grow. Rocket Mortgage's pull-through and closing rates are among the highest in its peer group, according to its lenders. The partnership with Rocket Companies in the US brings with it the benefit of culture, which focuses on people, both clients and team members, and the obsession with client service and innovation.