What Every Company Should Know about Open Enrollment

Employers are encouraged to hold 'benefit conversations' throughout the year to alleviate confusion about benefits among employees. The use of a well-developed 'benefits marketing program' can help employees fully understand their options. Employers are also advised to use a variety of communication methods, such as company intranets, newsletters, posters and banners, paycheck inserts, and webinars, to reach all employees effectively. If an employee misses open enrollment, they will not be able to participate in the initial plan offering. However, they may still qualify for special enrollment periods triggered by life events, changes in household income levels, or the loss of an existing health plan. Employees also have the option of seeking short-term health insurance outside of the company's offered packages.