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Social media for small business
Author:
Crystal Capello - Colon
Publication date:
Not Available
Article Summary:
Crystal Capello-Colon, a senior director at Fullscreen, shares insights on building community through social media. She emphasizes the importance of creativity, conversation, and tactics in fostering community engagement. Crystal discusses leveraging user-generated content, real-time content, customer service, community management, and the strategic use of captions and hashtags. She also highlights the role of platforms like Facebook groups, partnerships with influencers, and social listening in building and activating social communities to drive results for brands.
Keywords:
Fullscreen, social media, community building, creativity, conversation, tactics, user-generated content, real-time content, customer service, community management, captions, hashtags, Facebook groups, influencer partnerships, social listening, engagement, strategy, audience targeting, personalization, experience, monitoring, measurement, optimization.
Source Citation:
Crystal Capello - Colon
Social media for small business
Not Available
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