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Marketing Implementation 101: How to Implement Your Marketing Plan

Megan Keup
Publication date:
September 30, 2021
Article Summary: 

Marketing Implementation 101: How to Implement Your Marketing Plan

The most important details in this text are that a marketing plan is the strategies that an organization will use to reach target customers, outperform competitors, and position their brand. It is an important step in marketing planning because it ensures that everything goes as planned. A marketing plan consists of all the strategies that a company will execute to reach its marketing goals over a period of time. Examples of marketing strategies include online advertising, email marketing, content marketing, social media management, events, etc. Marketing plans vary greatly, but they all share these basic elements: marketing goals, market research, target audience, and coordination between departments.
Marketing implementation is the process of turning a marketing plan into a reality. It involves creating key performance indicators (KPI), assembling a marketing team, creating a marketing budget, and executing marketing strategies. A marketing implementation plan defines the objectives of the campaign and the requirements to fulfill them. It also outlines the scope and outline the deliverables, assess risks and create plans to address them, and define team member roles and responsibilities. Finally, it helps prioritize work and ensure the most important work gets done on time. To keep track of all of these factors, you need to use project management software such as ProjectManager.


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Source Citation: 
Megan Keup
Marketing Implementation 101: How to Implement Your Marketing Plan
September 30, 2021
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