Market Research Process Explained - And It Won't Melt your Brain

This blog provides an overview of the market research process for small businesses. The author explains that market research is essential for understanding customers, identifying market opportunities, and making informed business decisions. The article discusses the various types of market research, including primary research (surveys, focus groups) and secondary research (industry reports, competitor analysis). The author also provides guidance on how to conduct effective market research, including defining research objectives, identifying the target market, and analyzing data. The article emphasizes the importance of using market research to inform marketing strategies, product development, and customer service initiatives.