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How to Write a Mission Statement (Definition & Examples Included)

Jason Westland
Publication date:
March 23, 2022
Article Summary: 

How to Write a Mission Statement (Definition & Examples Included)

When creating a company or working on a business plan, the first thing to do is create a mission statement. A mission statement is a short action-based declaration that describes the purpose of an organization. It is an internal guide for organizations, but they also need to be appealing to customers. Mission statements and vision statements are different, but they need to complement each other to provide a clear base for strategic planning. There is no standardized method to writing a mission statement, but there are some guidelines that you should consider.

The mission and vision statements are key elements of a company culture and must be written to define core values and guiding principles. To write a mission statement, it is important to define the core values or guiding principles of the company culture, set goals, define an ideal customer profile, create a value proposition, select a type of mission statement, and add the mission statement to the business plan. The most common types of mission statements are customer-oriented, socially conscious, environmentally conscious, and product-oriented.


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Source Citation: 
Jason Westland
How to Write a Mission Statement (Definition & Examples Included)
March 23, 2022
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