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How to Create Marketing Budget: A Quick Guide

Peter Landau
Publication date:
November 16, 2022
Article Summary: 

How to Create Marketing Budget: A Quick Guide

Marketing is essential for connecting a product or service with an audience. A marketing budget is an outline of the costs that a company will spend to market its product or service. It includes all expenses related to the advertising campaign, such as paid advertising, sponsored web content, additional marketing staff, registering a domain and building a dedicated website, print and billboard advertising, TV ads and more. To create a marketing budget, marketers need to set marketing goals and objectives, conduct market research, identify the competition and list what they have in common with them. The most important details are to develop a marketing campaign, choose marketing channels, estimate marketing costs, and develop a marketing budget.

These steps must align with the overall strategy of the company and be accurate. Resources and costs must be tied to the larger marketing plan, such as resources aligning with a schedule.


marketing strategies, marketing plan, marketing strategy, market research, marketing budgets, small business marketing plans, business plan, advertising budget, SMB budget

Source Citation: 
Peter Landau
How to Create Marketing Budget: A Quick Guide
November 16, 2022
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