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Category:
Marketing
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How to Create a Content Plan for Your Content Strategy
Author:
Marshall Simmons
Publication date:
October 1, 2021
Article Summary:
How to Create a Content Plan for Your Content Strategy
Marketers use content marketing tactics to reach their target customers, such as blog posts, eBooks, case studies and social media. A content plan is the blueprint that defines the assets and steps needed to implement their content strategy. It includes digital marketing channels and tools such as a content management system, social media platforms, search engine optimization (SEO) tools, analytics, blogs, white papers and other related items. A content strategy outlines the company's content marketing goals and how to achieve them. It should be shared among the entire marketing department to ensure everyone is on the same page.
Keywords:
content strategy, content marketing plan, content marketing tactics, content marketing channels, content strategy template, blog marketing plan, content management system
Source Citation:
Marshall Simmons
How to Create a Content Plan for Your Content Strategy
October 1, 2021
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