How Effective is your Condo Communication Plan

Effective communication is crucial for success in any business, including condo corporations. Ineffective communication can result in higher condo fees, while successful communication can deliver improved lifestyle, informed residents, financial savings, legal liability protection, and management time savings. Priorities should be established, and measurable targets set to achieve goals, and communications intended to help achieve these priorities should stand out. It's essential to understand the market and tailor messages and communications to appeal to the audience. Communication tips include using fewer words and more pictures, using all available communication channels, reaching everyone, repeating messages, tailoring elevator communications, being positive, and measuring results.