Fundamental Digital Marketing Metrics

Fundamental Digital Marketing Metrics


Digital marketing metrics and KPIs are measurements used to evaluate all of the different technical and minute components of a campaign. Metrics and project tracking tools provide insight into why a campaign is or isn't performing, such as website traffic, bounce rate, time on page and how many pages the average single user visits. KPIs (Key Performance Indicators) are measurements that identify if campaigns are achieving their objectives, such as conversion rate or traffic-or-lead ratio, and how many websites leads became customers, or their lead-to-customer ratio. Tracking campaign performance and identifying issues that may have gone unnoticed can help identify why a campaign was successful or not. The most important details in this text are the Do's and Don'ts of tracking digital marketing efforts.

These include setting up proper tracking and analytics, separating out branded versus non-branded search campaigns, and being specific about metrics such as impressions, clicks, and conversion rates. Setting the right metrics and KPIs is important for digital marketing campaigns, as it helps to measure productivity and resource management. Additionally, marketers should use remarketing tags and Facebook Pixels to identify the traffic and actions of a user, and use tools like Google Analytics to provide an overview of traffic, events, and other metrics.