Digital Elevator Screens

The article discusses the potential of digital elevator screens as a powerful communication tool in condominiums. The digital signage industry has seen significant growth, and the condo industry is likely to adopt this technology more actively, especially after the COVID-19 crisis. To make the most of elevator screens, the condo board needs to determine clear objectives for their usage, such as improving communication, promoting amenities, or generating revenue. Content is crucial for engagement, and a creative approach with catchy headlines and visuals is recommended. Internet connectivity can be a challenge in elevator shafts, so a reliable solution is necessary to ensure up-to-date content. When considering ad revenue as a monetization strategy, the board should carefully weigh the impact on communication and the property's brand value. By carefully considering objectives, content, connectivity, and business aspects, elevator screens can be a highly effective means of achieving social and financial success in condominiums.