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Business Forecasting: Why You Need It & How To Do It

Peter Landau
Publication date:
June 10, 2022
Article Summary: 

Business Forecasting: Why You Need It & How To Do It

Business forecasting is the process of predicting future market conditions by using business intelligence tools and forecasting methods to analyze historical data. It can be either qualitative or quantitative, with qualitative forecasting relying on subject matter experts and market research while quantitative forecasting focuses only on data analysis. Qualitative forecasting is based on the opinion and judgment of consumers and experts, while quantitative forecasting is used when there is accurate past data available to predict the probability of future events. Business forecasting is essential for businesses when the future is uncertain or when an important strategic business decision is being made. It is useful when little is known about the future in an industry, or when there is a new constraint entering the market.

Business forecasters should define the question or problem they need to solve, identify the datasets and variables that need to be taken into consideration, and choose a business forecasting method that adjusts to their dataset and forecasting goals. Based on the analysis of historical data, they can estimate future business performance and determine the discrepancy between their business forecast and actual business performance.


business forecasting, forecast, business forecasts, forecast models, business intelligence, quantitative forecasting, qualitative forecasting, market research, customer insights, past data

Source Citation: 
Peter Landau
Business Forecasting: Why You Need It & How To Do It
June 10, 2022
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