Attention Brokers: How Many of You are Doing Website Audits?

The article discusses the importance of website audits for improving website visibility and generating business. The author compares website audits to home inspections and emphasizes the importance of a solid foundation for a website. The article lists the top four issues found in website audits, including the absence of a sitemap, headings chosen for appearance rather than hierarchy, no image descriptions, and broken links. The article suggests that a professional website audit is necessary to identify underlying problems that cannot be seen upfront. Finally, the article emphasizes the importance of regular maintenance to maintain a high website ranking.