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A Beginner’s Guide to Market Research

Megan Keup
Publication date:
April 4, 2019
Article Summary: 

Market research is a crucial process for businesses to gather insights into customer preferences and behaviors. By systematically collecting and analyzing data, businesses can effectively understand market needs and tailor their products or services accordingly. This understanding is vital for developing targeted marketing strategies that resonate with the intended audience, ensuring that businesses can meet consumer demands effectively.

The practice of market research emerged in the 1930s, driven by the rapid growth of radio in the United States. Since then, it has evolved into a sophisticated discipline employing various techniques such as qualitative research, focus groups, in-depth interviews, and ethnography. These methods allow businesses to delve deep into consumer motivations, preferences, and perceptions, providing invaluable guidance for product development and marketing campaigns.

Market research serves as a compass for strategic decision-making by assessing market size, identifying competitors, and evaluating consumer satisfaction with existing products or services. It helps businesses stay competitive by keeping them informed about market trends and dynamics. Additionally, market research distinguishes between primary research, which involves direct data collection, and secondary research, which utilizes existing data sources for analysis.

In essence, market research is not just about gathering data but about transforming insights into actionable strategies that drive business growth. Without it, businesses risk operating blindly, potentially missing opportunities and failing to connect with their target market effectively. Therefore, investing in comprehensive market research is essential for businesses aiming to thrive in a competitive marketplace.


market research, market research definition, market research methods, global market research reports, consumer market research, consumer market research definition, business to business market research

Source Citation: 
Megan Keup
A Beginner’s Guide to Market Research
April 4, 2019
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