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10 Marketing Tips for Small Businesses That Cost $0

Author: 
Kelsey Jones
Publication date:
March 19, 2019
Article Summary: 

10 Marketing Tips for Small Businesses That Cost $0


Optimize your website by installing the Yoast SEO plugin for free and creating a sitemap and meta title format. If your website was built on WordPress, you can install the Ahrefs SEO basics guide and Moz's Beginner's Guide to SEO. Social media profiles are also important for marketing management purposes, but not all of them are a good fit for your target demographic. Additionally, Snapchat's audience skews younger, so pushing content to them wouldn't be worth it from a plumber's perspective. Small businesses can build a referral network by claiming local review sites and local SEO listings, building relationships with other related providers, and responding to reviews.

These sites include Yelp, Google My Business, Bing Maps, Apple Maps, industry review sites, and The Knot. It is important to build the relationships first, as cold calling or emailing someone to strike up a referral partnership isn't going to work.

Keywords: 

referral network, small business SEO, local SEO, social media management, basic SEO guide, SEO basics, SEO content, seo on wordpress, yelp reviews, yelp for business

Source Citation: 
Kelsey Jones
10 Marketing Tips for Small Businesses That Cost $0
March 19, 2019
https://www.projectmanager.com/blog/marketing-tips-small-business
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