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What Third-Party Cookies Going Away Means For Marketers

Publication date:
December 2, 2022
Article Summary: 

Google's announcement that they will be phasing out third-party cookies by 2023 is set to change the way cookies and ad-tracking tools are used in the future. This shift is a big one, with marketers that run targeted ad campaigns likely to feel the biggest impact. Google has the largest market share, accounting for 65% of the browser market share worldwide. The initial timeline for the change was March 2022, but it has been extended to late 2023 due to the complexity of the change.


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Source Citation: 
What Third-Party Cookies Going Away Means For Marketers
December 2, 2022
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