What Is A Marketing Plan And How Do I Make One? (Template Included)

What Is A Marketing Plan And How Do I Make One? (Template Included)

A marketing plan is a set of strategies that a company will execute to reach its marketing goals over a period of time. It includes an executive summary, marketing goals, key performance indicators, brand strategy, and historical data to guide the new plan. Examples of marketing strategies include online advertising, email marketing, content marketing, social media management, events, etc. Market research is essential for the success of a marketing plan, as it helps to define the total addressable market, market share, competitive analysis, SWOT analysis, team, budget, strategies, and structure & approval process. The first step is to identify a customer need to target and then devise how to exploit that for profit. The marketing department is responsible for the making of the marketing plan, which must be approved by the executive in charge of that department before being presented to their superiors.