The 7 Functions Of Marketing & Why They’re Important

The 7 Functions Of Marketing & Why They’re Important

Understanding the seven functions of marketing is essential for successful marketers to make more sales and expand their business growth. These functions include promotion, selling, product management, pricing, marketing information management, financing, and distribution. Each function is a broad pillar that includes various tasks, responsibilities, and strategies for a marketing team to work on. Successful marketers need to combine a variety of tactics and operations to achieve their goals. The seven functions of marketing are important for any business.

Promotion is the most common function, and it can incorporate a wide range of marketing strategies and channels. Selling is a function of marketing that is focused on generating potential customers from promotions and brand awareness campaigns. It involves building relationships with prospects, sharing the right content with them, and communicating with them in a way that turns an interested lead into a customer. To get this right, marketers need to be subtle and understand their product positioning in the market.