How To Write a Business Case (Template Included)

How To Write a Business Case (Template Included)

A business case is a project management document that explains how the benefits of a project overweigh its costs and why it should be executed. It is an important project document to prove to your client, customer or stakeholder that the project you're pitching is a sound investment. The need for a business case is that it collects the financial appraisal, proposal, strategy and marketing plan in one document and offers a full look at how the project will benefit the organization. The research you'll need to create a strong business case is the why, what, how and who of your project. The four steps to write a business case are to identify the business problem, describe it, find out where it comes from and then address the time frame needed to deal with it.

Research into the economic climate and competitive landscape to justify the timing of the project. Identify the alternative solutions, quantify their benefits, forecast their costs, determine their feasibility, and document all this in your business case. Rank the solutions, set up criteria, and use a scoring mechanism to prioritize the right one. Once you've added up the numbers, the best solution to your problem will become evident.