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Getting Residents To Pay Attention

Toronto Condo News
Publication date:
June 23, 2022
Article Summary: 

Condo boards and management are expected to communicate information to a diverse audience. Traditional approaches have relied on bulletin boards, e-mail and websites, but digital displays are becoming increasingly popular in high traffic areas. To make effective use of a digital display, content must draw attention, get the message across and encourage action. Fewer words, more graphics, and verbose messages are not just ignored. Effective communications are great communications that get the message across clearly with a minimum of words, are read and retained, and generate results.

They should avoid unnecessary detail, use humour, avoid authoritarianism, use graphics and colour, and consider a shame campaign for extreme problems. Benefits include fewer resident inquiries, less management time dealing with issues, and fewer problems.


condo board communications, condo bulletin boards, digital displays, digital signage, condo management, condo bylaws, condo rules and regulations, condo board communications

Source Citation: 
Toronto Condo News
Getting Residents To Pay Attention
June 23, 2022
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